Audience Research - Survey Monkey

Screen shot of part of the surveys the people answering the questions would see the it

I contacted people through Twitter and Facebook to fill out my survey

I have been using the online survey generator surveymonkey.com to send questions to a variety of people asking them about their opinions on music and music videos. Using social media such as Facebook and Twitter I have a wide range of age groups and music tastes to fill out my survey. I have used open, closed and probing questions in this survey. 

The questions are as follows:

1. How often does a music video determine whether you love or hate a song?

 a) Always

 b) Often

 c) Sometimes

 d) Not very often

 e) Never

2. What is your favourite genre of music and why do you enjoy it?

3. What do you prefer to see in a music video?

 a) A storyline

 b) Live performance

 c) A bit of both

4. What do you believe is the key to the success of your favourite music video?

5. Are you male or female?

 a) Male

 b) Female

6. How old are you?

 a) 10-15

 b) 16-20

 c) 21-25

 d) 26-30

 e) 31-40

 f) 41-50

 g) 51-60

 h) 61+

7. What colours would you associate with a slow song with a dark theme?

The types of people answering this survey have been very different in terms of music tastes. There have been people who like rock, other who like pop and some who like classical. They have been from many different countries such as the UK, Israel, India and Australia. I have been able to have a large range of people in terms of age filling out the survey. The only age group I have not yet had answer the survey was the 41-50. Therefore I feel that my research has been sufficient as I have many different opinions to draw from.

Answers

These answers suggest that rather than the music video influencing whether or not they like a song, it is the song that influences whether or not they like the music video.

This is just a small selection of the answers given to this question. A majority of people said pop was their favourite genre because it made them feel happy. Therefore, these people would not necessarily be target audience, given the depressing nature of the song I have chosen. The genre has a very niche audience.

 This has helped my decision to use a clear storyline in my video, with a bit of performance.

A majority of the answers in this question suggest that I use dark, natural colours such as black, browns and reds